Recover abandoned carts with automated follow-up messages

Most buyers who ask about a product and don't order aren't gone — they just need a nudge at the right time.

In f-commerce, 'abandoned cart' looks different than in traditional e-commerce. There's no shopping cart — instead, a buyer asks about a product, maybe asks the price, and then goes quiet. That silence is your abandonment event. Opsfly tracks every conversation that reached the 'product inquiry' stage but didn't end in a confirmed order, and flags them for automated follow-up.

The follow-up sequence is configurable in Builder. The default is: 4 hours after the last message with no order, send a gentle reminder ('Hi! Just checking if you had any questions about [product] — happy to help'). If there's still no response after 24 hours, send a second message with an optional incentive ('We're holding this for you until tomorrow'). You can customize the messages, timing, and whether to include a discount code. All follow-ups go through the same channel the buyer originally used.

This feature is in development and coming in 2026. The core insight behind it is timing and tone — follow-up messages that feel like a human sent them, not a bulk broadcast, perform significantly better. Opsfly's follow-up messages will be personalized using the buyer's name and the specific product they asked about, making them feel like a natural continuation of the conversation rather than a marketing blast.